Designed for clubs, caddies and golfers.

Our Story

The team at ClubUp believes that caddies are an important part of golf. We are focused on technology solutions that not only sustain caddie programs but improve them at each of our partner clubs.

ClubUp was started in 2017 in Charlotte, North Carolina. The goal was to develop a technology solution that enabled more caddies to work at more clubs.

ClubUp technology is now implemented at golf and country clubs across the United States. In 2022, ClubUp launched at Bandon Dunes, Streamsong, Sand Valley and Cabot Cape Breton which allowed our technology to further develop and add value to golf resorts. Growth continues in 2023 as ClubUp technology will be implemented at St. Andrews Golf Links in Scotland as well as other golf clubs in the United Kingdom.

This year, ClubUp will have partner clubs in the United States, Scotland, Spain, Australia and Cambodia. We are excited to work with great partner clubs that have the same goal we do, to grow caddying and ensure caddies continue to improve the golf experience in the future.

Our Team

We work hard for our partner clubs and the caddies on our platform.

Matthew Rose


Matthew spent ten years working in global supply chain operations with assignments in Asia, Europe and the United States. Matthew, with his brother Michael, founded ClubUp in 2016 while he finished an MBA at Wake Forest University.

A caddie while growing up near Detroit, Michigan, Matthew cites his caddie experience as instrumental to his development. Matthew played soccer at the University of Louisville while earning a degree in economics. He never played golf at a competitive level but enjoys the game today and prefers to walk the golf course whenever possible.

Michael Rose

co-founder, operations and finance

Michael has more than fifteen years of corporate finance and general management experience. With degrees from Michigan State University, Kettering University and the University of Michigan, Michael brings knowledge in finance and operations to the team. An avid golfer today and a caddie in his youth, Michael appreciates the benefits of the position for both the golfer and the caddie.

Ian Hirsch

launch & customer support

Ian has nine years of experience working with Caddie Programs at great golf clubs including Quail Hollow Club, Wade Hampton Golf Club and Charlotte Country Club. At ClubUp, Ian leads partner club launches, where his experience is an asset.

Matthew Cholod

business development manager

Matt is an alumnus of Northern Illinois University. He holds a Bachelor of Science degree in Marketing. Alongside his academic pursuits, he competed as a division one golfer he learned essential teamwork and discipline skills. Matt’s experience with founding and successfully running CaddyLink Corp will enable him to continue his passion for enriching the experiences of golfers and caddies.

Victoria Huskey

Social media and business development

Victoria was a first team all conference player on the College of Charleston Golf Team and the CAA Conference Player of the Year in 2019. She will be competing on the Epson Tour in 2023 while also helping ClubUp with social media and business development. Victoria holds a BS in Sociology and a Masters degree in Communications from the College of Charleston.

Our Clients

Partner Club Examples

Baltimore CC
Bandon Dunes GR
Belle Meade CC
Big Cedar Lodge
Biltmore Forest CC
Birmingham CC
Brentwood CC
Burlingame CC
CC of Charleston
CC of Detroit
CC of the Rockies
Cabot Cape Breton
Cabot Highlands
Cape Cod National GC
Charlotte CC
Cherry Hills CC
Chicago Highlands Club
Colorado GC
Conway Farms GC
Crail Golfing Society
Crooked Stick GC
Detroit GC
East Lake GC
Ekwanok CC
El Caballero CC
Essex County CC
Essex Fells CC
Fox Chapel GC
Goat Hill Park
Hamilton Golf and CC
Indian Hill Club
Johns Island Club
Jupiter Hills Club
Kinloch GC
La Gorce CC
Los Angeles CC
Lost Dunes Club
Maidstone Club
McArthur GC
Medinah CC
Metedeconk National GC
Milwaukee CC
Montclair GC
Nassau CC
National Golf Links of America
Navesink CC
Noyac GC
Oak Hill CC
Oakland Hills CC
Old Barnwell
Old Oaks CC
Olympia Fields CC
Panther National GC
Park West Palm
Philadelphia CC
Pittsburgh Field Club
Plainfield CC
Preakness Hills CC
Red Run GC
Rich Harvest Farms
Ridgewood CC
River Forest CC
Roaring Fork Club
Royal Dornoch GC
San Francisco GC
San Gabriel CC
Sand Valley GR
Shell Bay Club
Shelter Harbor GC
Shinnecock Hills GC
Silverleaf Club
Southern Hills CC
St. Andrews Links Trust
Streamsong GR
Sunset CC
Sunset Ridge CC
Tamarack CC
Tara Iti GC
Te Arai Links
The Beverly CC
The Bridge
The Country Club
The Creek
Wade Hampton GC
Westhampton CC
Wilmington CC